Oishi Pizza

Challenge
Create an identity balanced between two cultures for a pizza restaurant.

Target audience
Age between 20 years and 35 years who is interested in exploring different food with a unique concept.

Solution
The keywords I chose in this project were clean, simple, and unique. The concept is a combination of Japanese style and Italian food culture. This will make the restaurant stand out from others. This can break expectations, excite the customers, and create a unique identity.

The visual concept I created is a simple and clean design for the logo. The main element I used to create the logo was the torri portal from Japan I wanted to hide in the logo. I played around trying to find a balance between the graphic element and the name of the restaurant. The identity should be experienced
as calm and comfortable.