Helse Norge campaign

Challenge
How to create an informative and interesting awareness campaign about gonorrhea for high school and college students to decrease the numbers and normalize the use of condoms among young people? The campaign is for everyone and should not exclude anyone, but it focuses on the young audience who may be at higher risk of infection.

Target audience
High school students, Russ, and college students, ages 16 to 30.

Solution
Key words for this project: neat, exciting, and playful.

The poster is typography-based with bold color. It uses logos and pathos from rhetoric to evoke feelings, knowledge, and curiosity about what the poster is about.

Studies have shown that designers have only three seconds to catch someone's attention. That is not much time, and I found that bold colors can help. The poster had to be eye-catching, almost stealing the attention.

The typography is strong, large, sans-serif, and clear. This gives a feeling of modernity and fits the target audience well. The colors are exciting and bold, with strong contrasts inspired by attention signs. This makes it clear, eye-catching, and easy to read from a distance. Colors help capture attention and create mood, evoking emotions and memories. This can help capture the attention of the young audience.

I placed a hidden illustration in the poster. Young people often enjoy playfulness, and this may be something fun for them. Playfulness can make this important subject less embarrassing and raise awareness. I used language that is commonly used by young people to be more adapted to them.

I received feedback from my teacher to include a QR code on the poster, but decided not to use it. The young audience may be embarrassed standing in front of the poster and trying to scan the code, not wanting schoolmates, friends, or family members to see them. Instead, I used a website with an easy-to-remember URL, collaborating with helsenorge.no. Taking a picture of it will be faster than trying to scan the code.